![]() ![]() But I assume that those looking for human curation will keep listening to, well, actual radio (or maybe rival Apple Music’s take on “curated” services, which taps experts like Ebro Darden, Zane Lowe, and Elton John as alternatives to algorithms.)įor the most part, the AI DJ wants to please me. The app’s promotional videos brand it as a kind of personalized crate-digger serving up deep cuts and commentary. It’s tough to imagine who, exactly, this feature is for. It was also happy to serve up songs supposedly “picked just for me” by their editors: indie and R&B playlists that seemed to hype up new releases. Was this “personalization”? I felt like the AI DJ was less picking out songs from its digital crystal ball of predictions and mostly just playing songs I’d listened to before. As I get a weather alert about an incoming snowstorm, it switches to my “favorite summer jams” from past years. ![]() It starts blasting three Celine Dion anthems I played nonstop during a particularly self-indulgent time in my life. With the tap of a button, it launches into a “look back at 2018”, but not the songs that came out that year – the songs I listened to. And it is a little scary just how much the AI DJ knows about me. “I know what you listen to, so I’m going to be here every day,” it told me, kind of threateningly. I liked the voice, even if it came off as stalker-ish. But more options could come in the future, the brand noted. He’s the head of Spotify’s cultural partnerships and host of The Get Up podcast, a daily morning show about pop culture that also gives listeners a “personalized playlist”.Īccording to a Spotify press release, “ personality and voice resonated with our listeners” well enough for him to land the gig as the “first model for the DJ”. While the honey-voiced guide to my listening session is not a real person, it’s based on one: Xavier “X” Jernigan. “Let’s keep this vibe going,” the voice says as I skip through the next songs: Television’s Marquee Moon, The Slits’ Typical Girls, and Jimmy Eat World’s The Middle. “With this generative AI tooling, our editors are able to scale their innate knowledge in ways never before possible,” said a press release. ![]() Spotify music editors also give the feature a boost, as they’re the ones who write up the fun facts the voice gives you every few songs. Like just about everything this year, it’s made with OpenAI, a chatbot known for its distinctively human – and sometimes quite creepy – responses. We obviously can’t produce a crap product, but if you can save money while keeping the quality high its a win-win for your music and your marketing.The feature is currently being rolled out, so you may have already noticed it on your Spotify app. It came out fantastic and $130 is totally fair for that level of quality, but I can’t afford to do that for every release.Įvery dollar we spend creating our product (our music) is a dollar we can’t spend on marketing. Sometimes i’d use Blender to create something from scratch for fun, but I don’t have time for that generally.įor my song Again & Again I hired someone on Fiverr to make me some custom artwork with very specific descriptions, but that cost me around $130. The way that I typically would create cover art for my music would be to use something like ShutterStock or StoryBlocks to find an image that fits the vibe i’m going for, then bring it into Photoshop for some light edits and color grading. I haven’t used it in any releases yet, but this is my main plan for artwork going forward due to the high quality it can create. You can use the images for personal and commercial use, assuming you don’t use the tool to generate an image that infringes on someone else’s intellectual property (like my Mickey Mouse example). Prompt cyberpunk robot humanoid ultra realisticĪt least for Midjourney, as long as your on any paid plan with them (plans start at $10/month) you own the rights to use all images you create commercially. ![]()
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